"The venue saw a 78% jump in revenue only 2 months after launching the system, increasing to a 300% uplift one year on"
The Stamford Arms was a traditional wet let pub that was struggling to make ends meet from its regular customers and weekday trade from nearby offices. Having made heavy losses for a number of years, the lease was bought by Robot Pub Group (now Tabology) as a pilot and showcase of the TableTab, PourTab & BarTab systems.
The central London location was ideal for showcasing the concept and the company was confident that the draw of self-serve beer & iPad menus would lift the trade to profitable levels.
In January 2012, 15 tables with iPad menus & self-serve taps were installed, along with 4 iPads on the bar that would receive self-service orders and function as the main bar EPOS.
The upstairs of the Stamford Arms had historically only been used as a function room. Efforts to use the large area for day-to-day trade had been unsuccessful as customers inevitably stayed on the floor they arrived into. In order to bring this area into day-to-day use, 12 of the 15 self-service tables were installed upstairs.
The pub re-opened at the end of January, renamed as The Thirsty Bear. The response from customers was overwhelming, with the self-service tables quickly becoming booked out.
The previously under-used upstairs quickly became the most popular area, frequently outperforming the downstairs bar in sales volume.
The venue saw a 78% jump in revenue only 2 months after launching the system, increasing to a 300% uplift one year on.
These increases have stood the test of time with The Thirsty Bear in 2018 trading at over 400% uplift on the year prior to the installation of TableTab & PourTab.
To find out more about self-serve beer or iPad menus or to discuss introducing self-service to your venue get in touch.
