Brew York Taprooms, Yorkshire
"We just type in the beer name and all the information and imagery is pulled through from Untappd. We can manage it centrally and push the information out to all our venues.” Wayne Smith, Managing Director
Brew York is an innovative, award winning craft brewer which sells through its own shop, tap room and bars, as well as distributing nationally.
Choice is an essential part of the enjoyment of the diverse craft beer scene for many enthusiasts, keen to try beers of different styles, flavour and strengths, but managing that choice can be a challenge for an operator.
With its own brewery located within the city walls of York, Brew York has developed a range of more than 40 beers across core, seasonal, collaboration and limited edition brews.
The business operates a shop, tap room and beer hall in its home city, as well as bars in Pocklington and Leeds. Each venue offers a constantly rotating selection of beers, with customers selecting from a choice of between 20 and 40, depending on the venue, which are displayed on a digital menu screen.
Brew York switched to Tabology’s integrated bar EPOS & mobile ordering solution to help manage the beer menu across its venues, replacing a previous system that was both time-consuming and created the potential for error.
Wayne Smith, Managing Director of Brew York, explains: “The system we were using previously was very cumbersome – we had to update each beer three times - on the EPOS system as it became available, then on our on-screen menus, and then on our customer ordering app.
“It was very hard to synchronise between them. If the team put a new beer on the EPOS, but forgot to put it on the ordering screen, customers would come to the bar and not realise it was available. Likewise if it was on the screen but not on the EPOS, the customer would order it and we couldn’t put it through the till.”
The Tabology solution means that the bar EPOS system, on-screen menu and customer ordering app now all draw on a single source of information – the Brew York listings on the widely used Untappd beer app.
“Our team now just has to focus on making sure our Untappd listing is correct and up-to-date, and the rest of it takes care of itself in our bars. We just type in the beer name and all the information and imagery is pulled through from Untappd. We can manage it centrally and push the information out to all our venues.”
“We’re delighted with the support Tabology has given us to make the whole process of listing and selling our beers, across all our venues, simple and straightforward.”
Wayne adds: “In our main venue we have 40 different beers and each can be ordered in a third, half, two thirds or pint measure - so we had 160 different line items to add individually on our old system. With the Tabology system we simply add the product and it knows all the measures. It keeps it all very simple for us.”
Tabology has also created a fully-customisable digital menu screen that means the beer menus displayed in Brew York’s venues fully reflect the overall branding. “That look and feel is an important part of the business, so it’s great to have a menu that is fully configurable and can be easily updated,” says Wayne.
“We’re delighted with the support Tabology has given us to make the whole process of listing and selling our beers, across all our venues, simple and straightforward.”
To find out how our fully integrated bar management system could benefit your venue, get in touch.
