Seven Bro7hers Beerhouses, Multi-Site
“We monitor all sales via the Sales Graph function. We can see how our new beers are performing, or which guest cans are selling well, which might mean we'll order them again, or introduce them in our other bars." Jordan Coop, Area Manager
With a mission to make craft beer both accessible and fun, Seven Bro7hers Brewery operates bars in its home city of Manchester, as well as further afield in the North West. Seven Bro7hers uses Tabology’s Bar EPOS system at five beerhouses, serving both its own and selected guest beers, with freshly cooked food also available at four sites.
The broad range of beer styles brewed by Seven Bro7hers at its Salford brewery are very much at the heart of the beerhouses’ offer. “We have 16 to 20 taps at most sites, with at least 12 serving our own beer,“ says Area Manager Jordan Coop. “We also sell our own and guest beers in cans. The aim is to make a range of beer styles available and accessible in our beerhouses, and we brew our beers for everyone to enjoy.”
The Tabology Bar EPOS was initially introduced during Covid restrictions in order to put mobile ordering in place. “We had an existing EPOS system that we didn’t like, and we much preferred Tabology’s way of handling mobile ordering, which was essential during Covid and worked well for us.”
Once restrictions were lifted, “we made the decision to go back to ordering at the bar, as we like the interaction with customers, and the personal experience. That’s not to say we won’t offer mobile ordering again, and we’re actively considering reintroducing it at a couple of our larger sites.”
Customers order their choice of beer, as well as food where available, at the bar, beers are freshly poured at the bar, and food orders are sent directly to a kitchen printer. “The system is very simple for staff to use; it’s quick and easy to pick up,” says Jason.
Founded in 2014, the popularity of Seven Bro7hers gateway approach to craft beer led to a crowdfunding campaign, with the investors who helped fund the growth of the business rewarded with a discount scheme.
The central membership functionality offered by Tabology’s Bar EPOS is now being used to deliver these investor benefits. Members can store their unique QR code in their Apple or Google wallet, which is then scanned at the bar in order to claim their discount, as well as to redeem prepaid credit. “Anyone can sign up for membership in order to buy credit, which can be redeemed at any of the beerhouses,” says Jordan.
Tabology’s back office functionality is also used by Seven Bro7hers for stock management and sales reports. “I can tell you how many cans of our IPA are in stock at any of our sites, for example, just by logging into the back office remotely. All the managers use it, and we know the value of the stock in each bar,” says Jordan.
“We monitor all sales via the Sales Graph function. We can see how our new beers are performing, or which guest cans are selling well, which might mean we’ll order them again, or introduce the product in our other bars.”
In terms of Tabology’s support, “the speed of communication is something we really appreciate, we use Telegram, and we have a separate group for each beerhouse, so the Tabology support team know which venue is asking for help. The speed at which any issue can be resolved is very good. Tabology have been very supportive right from the start. I know I can get in touch with them at any time, and the team are always happy to help.”
To find out more about our Bar EPOS System, and how it could work in your venue get in touch to arrange a demo.
