Naked Deli, Multi-Site Operator

Frankie Neale • 7 March 2023

“Tabology has gone above and beyond  in terms of support, as far as we're concerned. They're committed to being on hand whenever we need them.” Joe Emmerson, Director

Offering fresh, healthy, daytime food choices from locations in Newcastle and York, Naked Deli has built its reputation on a strong appeal to health-conscious, clean-eating consumers looking to enjoy food on the go, or to relax and eat in.


Naked Deli has rolled out Tabology’s Café EPOS system across multiple sites, where orders can be placed in advance online, as well as in person.


Customers can fill a bowl to eat in, or a box to take out. A choice of a protein, such as grilled chicken breast, a salmon fillet or vegan ‘meat’ balls, can be combined with a customised selection of fresh salad and vegetable dishes. The menu also includes freshly made wraps and protein pancakes.


Director Joe Emmerson says: “Our concept is food that has as little added to it as possible. We serve produce from the land and sea, such as organic meat, fish and loads of veggies. ‘Clean, healthy and nutritious’ is our tagline, while also giving people, quick and tasty options.”


Tabology's Café EPOS system was rolled out across the Naked Deli sites in the spring and summer of 2022, at the same time as the business adopted the Zettle payment system. “The two work together seamlessly,” says Joe, “so it’s effectively only been one system for us to learn.”


Naked Deli, salad


The switch from the previous EPOS system was driven by a desire “to better manage all our products, to get a better insight into what’s selling well, and what our customers love.” For an expanding business buying fresh food and needing to minimise waste, that essential oversight wasn’t easily available through the previous EPOS system.


“Tabology has enabled us to do what we wanted really well. It gives us a brilliant breakdown of what’s sold well that day, or that week. The reporting options are very clear and make it easy to compare sales across the sites.” Although the menu is the same at each site, this insight given by using Tabology’s multi-site dashboard enables Naked Deli to manage stock levels across the business. The clear picture of the busiest times for each site is also crucial in managing staffing levels.


Tabology's Café EPOS also ensures efficiency front-of-house. Customers work their way along the food counter, with staff keeping a running total of the order on iPads linked to the EPOS, and they’re able to take payment when the order is complete.


“Many of our customers have a short lunch break and want to be served quickly, so the iPads are very efficient. It was important to have a till system that all our managers and staff found easy to use, and which can push orders through quickly,” says Joe.


For those with more time who want to eat in, we can set up a tab on the EPOS and take further orders, and split the bill where needed. “Using the Table Plan function makes it easy for the staff to keep the tab running, and the split payment system is great for those who want to go halves, or even split four or more ways.


Naked Deil, cake selection


Naked Deli also uses the options sets function within the EPOS to allow customer to tailor products, such as adding their choice of milk to a hot drink. “That works really well for us,” says Joe. “There’s an expectation that we’ll cater for different diets, so we offer a choice of oat, almond or coconut milk, and it’s mapped out on the till and printed on the check, which makes it easy for whoever is serving to get it right first time.”


Joe sums up: “I can only speak highly of the support we’ve had from Tabology, both in the run up to the installation, and afterwards. I don’t know whether we use the Telegraph support function more than other users, but I feel we’ve relied on it a lot. Somebody’s always on hand to provide the answers.


“Tabology has gone above and beyond in terms of support, as far as we’re concerned. Compared to other systems we’ve used, which involve long phone calls, and call backs. Tabology’s group chat function is continually live. They’re committed to being on hand whenever we need them.”

To find out more about our Cafe EPOS, and how it could work in your venue get in touch to arrange a demo. 

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